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Apple Employs iBeacon to Offer Personalized Shopping in Retail Stores

Apple Employs iBeacon to Offer Personalized Shopping in Retail Stores
Apple will today launch a new, personalized shopping experience in its 254 U.S. retail stores, the affiliated Press accounts.

According to the report, apple fruit will use iBeacon technology, which pathways customers' action interior an Apple shop, to offer info such as alignment rank, cost comparison and more.


For example, if you walk by an iPhone table, you might get a note asking if you desire to improvement to a newer form, together with pricing info.

The expertise is opt-in and will require customers to establish the official Apple shop app on their iDevices.

The iBeacon technology values Bluetooth to pinpoint your position. The technology has been tested by Macy's in November; Apple furthermore foresees it could be used in other places such as museums and sports stadiums.

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